Luxury Isn’t Loud. It’s Lived In. It’s Layered.
Today, The Maison Marie opens its doors - and my heart is full.
I started this company because I wanted getting dressed to feel like a ritual again. After twelve years in a fast, high-stakes career, I knew the difference a well-chosen outfit can make in a day - and I also knew the fatigue of closets that felt crowded but not considered. I wanted ease without settling, and beauty without excess. I wanted a wardrobe that earned its place in my life.
The Maison Marie is my answer: a women-led, editorial point of view on what we wear, built around one simple promise: invest in the essentials, rent the rest.
What We’re Building
We curate a tight edit of pieces that stand up to real life: tailoring that drapes just right, cashmere that feels like a hug, denim you reach for on repeat. The goal isn’t more; it’s better - a closet that moves with you from work to weekend to whatever’s next.
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Memberships give you monthly access to our full inventory - The Essential Edit (5), The Signature (8), and The Maison (11).
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Not ready for a subscription? Maison Trunk Pass is a one-time $99 membership with simple, flat rentals (1/$49 · 2/$99 · 3/$149).
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Our studio in downtown Alpharetta is the creative heart of the brand and our private showroom (by appointment). Care and logistics are handled through our Atlanta warehouse, so every piece arrives steamed, pressed, and ready to wear.
We’ll keep the edit small and the standards high. If we ever cap membership to protect quality, the waitlist will open - and we’ll communicate clearly, always.
The why behind the work
This isn’t about chasing every trend. It’s about choosing well, wearing well, and feeling like yourself. It’s about giving women a way to experiment without waste, to step into a meeting or onto a plane or into a celebration and think, this is exactly right for me today.
I believe style is a kind of stewardship - of our time, our resources, our confidence. When your closet is intentional, you show up differently. That’s what I want for every member of this community.
Gratitude
To our founding members: thank you for believing before the paint dried. You are the reason we’re here today.
To our team - Mireille, Kylie, and Brooke - thank you for your craft, your care, and your patience as we built this from the ground up.
To our brand partners and vendors, who shared their creations and trusted our vision: we’re honored to feature your work.
To our friends and families who watched late-night packing sessions and early-morning edits: your encouragement carried us.
To everyone who followed along, DM'ed, tried on, and cheered - thank you. Your support made this real.
And to my husband, Josh, and our three kids, Layla, Hollis and Ryder: thank you for listening tirelessly, for being up for risk, for your patience through my all-nighters, and for covering this season in love and grace. This maison was built with your encouragement at my back. You're my why.
What Comes Next
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A Retail Capsule - the essentials you’ll own forever - arrives soon.
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Private showroom appointments in Alpharetta (by request).
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Our new podcast, Behind the Hanger, recorded right here in the studio.
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Thoughtful content to help you build a wardrobe that works.
I’m excited for what we’ll discover together - silhouettes that surprise you, pieces that make your mornings easier, moments that feel like you.
From my heart: thank you for being here at the start.
The Edit Is Yours.
With so much love,
Holly Horwege, Founder & CEO
P.S. If we’re at capacity, add your name to the waitlist - we’ll invite you as soon as a spot opens.
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